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How to make money writing

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I met an acquaintance for lunch. He works for a book review company, and we were speaking about writers. He went on to say that independent writers are just terrible.

I asked him why he held that opinion, and he enumerated his reasons; the story is sloppy, the plot meanders, the pacing has issues, the characters and dialogue feel contrived, and overall, they just don’t seem to understand how to write.

Playing devil’s advocate, I asked him what made mainstream writing superior, and he replied that mainstream writing doesn’t suffer from the same pitfalls.

I then asked if that meant that every book he reviewed by a mainstream writer was perfect.

He said no. There were several books by mainstream writers that he read that were quite bad.

I asked if they suffered from any of the same downfalls he had enumerated regarding independent writers, and he admitted that that was the case.

I pointed out that mainstream writers have editors, and before I finished, he interrupted, saying that that was a problem for independent writers. They don’t use editors. They just write a story and think it’s ready for publication.

I went on to finish my thought; mainstream editors must not be that great if mainstream books suffer from the same pitfalls as independent writers. He frowned and didn’t know what to say.

I then pointed out that independent writers do in fact hire editors to clean up their manuscripts, but they don’t know that the editors they’ve hired are crackpots. How can they know? Who is there to tell them?

He nodded, but added that there are plenty of competent editors out there who not only work for publishers, they also do freelance work.

Yes. I agreed. I told him the real problem isn’t independent writing, or writers. The real problem is the independent publishing system. It’s too easy, too accessible.

I can sit down and pound out one page of crap in 2 minutes. I can have it published to the whole world, even major book distributors, in 5 minutes.

He said that was indeed the problem. Someone needs to sit down with these independent writers and explain to them what they should do after they write a story and before they publish it, but that all that information was available.

Indeed it is, but no one is forcing these writers to access that information.

In the world of major publishing, it’s very difficult to have a story published. There are numerous checkpoints along the way.

Let’s assume a new writer has just completed their manuscript, and they want to achieve major publication. The first step is to query an agent. If the agent likes the query, they’ll want to see the manuscript. If they like the manuscript, they then want to know how large the writer’s fan base is. Which awards have they won? What other publications do they have? Is their story marketable to a wide enough audience for the publisher to make a profit?

Then, if everything looks good, the agent goes off to query publishers. When a publisher finds an interesting manuscript, they provide the writer a contract. The publisher then has its own checkpoints.

They design a cover. They pick the title. Their marketing department designs the blurb and marketing strategy. Editors clean up the manuscript for a broader audience. Every effort is made to provide that book with the highest possible chance for success.

Who is doing any of this for independent writers? Who teaches them how to write a proper query? Who is teaching them which agent is best? How do they win awards or build a fan base if they’ve never published before?

Who is teaching them how to find an editor? Who is teaching them which is editor is best? Who is teaching them how to design a cover, pick a title, or write a proper blurb? Who is paying for services rendered? Who is then selling their book?

I pointed out to my acquaintance that there’s nothing wrong with independent writers or their writing. They’re just working blindly, alone through an enigmatic system that isn’t designed to help them succeed. It’s only designed to allow them accessibility.

He agreed.

I added that the mainstream publishers have made it even more difficult for great writers to succeed, and that the ones who are succeeding aren’t doing so because of their superior writing; they’re succeeding because they have a better understanding of the publishing system.

There are also hundreds of independent writers who have done so well on their own that major publishing houses approach them in order to sell them a contract. He agreed again.

The truth is that there are innumerable, amazing writers out there. They are so creative and imaginative, and they have these phenomenal tales to tell, but they are just clueless when it comes to presenting those stories, and they are clueless on how to distribute those stories. They are also very, very impulsive; they get their great idea, they think they can pound it out in a month during NaNoWriMo, and then run off and publish it for the world to see.

No. No. No.

All of these writers need to slow down, like, way, way down.

These writers then think they need to join these contrived writer groups who promise to make their stories available to hundreds of thousands of readers.

Now, I’m not talking about peer editing groups, or groups of writers who work together to share their knowledge. I’m talking about those groups, which act like distributors; the groups that accept books. That’s really what they’re doing; they’re signing up new books, not new writers, and they promise to sell those books to consumers, but they don’t actually do that. They just try to engage those writers in joining blog tours, giveaways, and review exchanges, but none of those things are effective because there are no consumers there. No one is going to those groups looking for a new book to buy.

What a writer needs to do is slow down.

Write that story. Get it all down. Fill it with absolutely everything. Then, step back. Stay away from that story. Forget all about it. After months, go back and read it as a reader.

The writer will then notice redundancies, plot holes, pacing issues, and an overall sense of confusion because the story is no longer fresh in their mind. That’s the time for the rewrite.

Some chapters will be too long and boring. Some will be too short and feel rushed. The contrived dialogue must be rewritten to sound like organic conversation. Some passages will have to be restructured and organized. There can be found better and more clear and concise ways to provide information. All the extra fluff–the stuff that doesn’t add anything to the story–will have to be cut.

Once the rewrite is complete, that writer will then need to make that story available to a very small, niche audience. To do this, one simply asks for beta-readers. Beta-readers come in all shapes and sizes, though, and some of them will skim  over a 100,000 word book in a day or two, and their feedback cannot be productive.

Did you read Harry Potter in a day? Did you read it only once? You have to read a book slowly, numerous times to get all there is to get from it.

The good beta-readers will take their time to figure out what they like about a story. They take their time to figure what they didn’t like. They will explain why it was good or bad, and what they would like to see change.

It’s that writer’s duty to take all that constructive criticism and apply it if they believe it will enhance their book. However, enhancing that book doesn’t mean making it better in the eyes of the writer. It means making it a better experience for the reader, and that’s another problem.

No one is teaching this simple concept: Write for you. Publish for your audience.

The version of Harry Potter that you read and loved is not the version that Rowling wrote. It’s the version the editors cleaned. It’s the version the publisher approved.

Now, during the time it takes to secure beta-readers and receive feedback, the writer should be experimenting with different covers, titles, and blurbs. They should also be shopping for editors.

After the second rewrite is accomplished with the help received from beta-readers, the writer needs to hire an editor. A real editor will spend at least a few weeks carefully reading the book. Their job is to take that sequential account of events and transform it into a story that readers will enjoy experiencing.

While the editor is doing this, and hopefully communicating their thoughts with that writer, the writer should be talking about their story with an audience. Otherwise, who will be buying the book once it’s published?

Eventually, the writer will receive feedback from their editor. A good editor’s advice should be taken to heart, and their changes should be made, not for the writer’s sake, but for the readers’. Once those changes are employed, the writer needs again to step back, and forget all about their story. After a few months, they need to go back and read it again as a reader, but they also need to consider what kind of publishing is best for them.

If they want major publication, they need to consider all those concepts provided earlier; finding the right agent, proper querying, and perhaps even hiring a review agency, which reviews arcs, so they can prove their story will be appealing to a large public.

Most of these services will be expensive, and a lot of people don’t want to spend money, but an independent writer can’t even hope to compete against major publishing all on their own. The big houses have endless resources. Being an independent writer doesn’t mean doing everything alone; it just means being responsible for everything.

My acquaintance and I discussed all these concepts at length. We both agreed that if such a methodology was employed by all writers, it would no longer matter if a book was published by a major house or self published. Of course, the number of sales can vary greatly since the big houses include marketing and advertising departments. In the case of independently published writers, they will then need to spend more money to purchase book release services, but here’s the thing; major publication forces a writer to spend a ton of money anyway, more than you might imagine.

Let’s assume this writer does go the mainstream route. The contract is signed. The book is perfected and released. The big house offers a $2,000 advance. That’s an advance, a promise that the book will recoup that $2,000 within the first six months to a year of publication. If it doesn’t, that writer might lose their contract and their edited version of the book, title, cover, and blurb because the company owns all those rights.

Now, if the book is successful, at least $2,000 must be earned by the publisher before any royalties are paid to the writer. In order increase the chances of this occurring, the publisher will instruct the writer to purchase 5,000 copies of their own book. This automatically places that book on The New York Times Best Seller list, so everyone can say, “Hey, it’s a best seller, so you should buy it, too!”

5,000 copies of a book at cost is still very expensive, probably about $25,000. Then, that writer, who is under contract to do all this is, is instructed to parade around the country and sell their book in person, on their own dime. The company books the events, but the writer has to cover their own expenses, so a year of touring adds another $25,000 to that writer’s expenses.

Suddenly, that $2,000 advance doesn’t seem so great, and this is precisely why most writers have day jobs. Of course, if they survive their first year, they ‘re in a great spot; they can easily secure publication of any book they write after that first one, but it still won’t guarantee that the royalties will outweigh the cost of touring the second book.

It takes quite a few books and many, nerve-wracking years to achieve financial independence. That’s why you get writers like Ursula K. Leguin, who have been published by major houses for years, who go out and set up GoFundMe accounts, asking consumers to cover all these costs.

In the end, it doesn’t matter if a writer is independent or mainstream. There are millions of mainstream writers you’ve never heard of, who have day jobs. It is very difficult to become a wage-earning writer, and there should be no rush in trying to achieve that.

Another offer made by mainstream houses is a chance to option movie rights. The best selling writers’ books are always movies. More people read Harry Potter after the movie came out. What writer doesn’t want their book turned into a movie?

Movie options can be obtained by independent writers as well. It isn’t easy. It might cost a pretty penny, and a writer might have to hire a lawyer in order make certain they aren’t being cheated out of royalties from products like action figures, video games, or apparel.

This enigmatic process bypasses millions of writers. That’s why I’ve used my own experiences to outline a strategy that will lead every writer to success.

I don’t promise millions of dollars in revenue, but I do guarantee that any writer who takes their time and studies my strategy can make a profit from their writing. For just 99 cents, I offer you the following:

How to Become a Successful Writer Secrets the Mainstream Publishers Don't Want You to Know by Aaron Dennis

How to Become a Successful Writer Secrets the Mainstream Publishers Don’t Want You to Know by Aaron Dennis

This manual brings to your fingertips all the practical knowledge required to build your long term writing career. Any writer of any level will benefit from the material within this comprehensive guide. From the neophyte to the professional, anyone who reads this book will learn everything from formulating an idea for a story, to practicing the art of the short story, to writing proper fanfiction, and writing an original novel.

This book not only teaches how to write, but also how to market, edit, publish, and all with exercises and even free resources. From start to finish, the ideas presented are done so in an easy to understand and entertaining fashion. By the end of this manual, you will not only know how to write, edit, publish, and market your book, but you’ll know what kind of publishing is right for you.

Why don’t publishing companies want you to know these secrets? Publishers run an exclusive good ole’ boy club, and in doing so, they choose who they help to succeed, and who they help to fail, but when you learn these secrets, you’ll know that no writer needs a publisher in today’s internet age. Bypassing a publishing company not only allows you to maintain control and earn the bulk of your income, but it relegates the old, dinosaur, publishing companies to obscurity.

Buy How to Become a Successful Writer from Barnes and Noble

For just 99 cents, you will learn at least one thing that will help you to earn more money from your writing. You know 99 cents is worth making just a few more sales every month, but if you’re still not convinced, that’s okay. I provide everyone with numerous free resources. Just check out my Editing Services and Free Resources tab. You can enjoy numerous articles regarding all aspect of writing and publishing.

Thanks for reading this post. I wish you success throughout your writing journey.

How to Become a Successful Writer by Aaron Dennis

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How to Become a Successful Writer Secrets the Mainstream Publishers Don't Want You to Know by Aaron Dennis

How to Become a Successful Writer Secrets the Mainstream Publishers Don’t Want You to Know by Aaron Dennis

Do you read much?

What kind of career have you considered?

Do you enjoy writing? Have you even thought about writing a book? Or writing poetry? Or maybe just writing some short stories?

Do you know anything about editing or publishing manuscripts?

Maybe, you do read, and you do write, but you don’t really know what it means to clean up your writing for an audience, and you don’t really know how to publish your work. That’s okay.

Maybe, you’ve tried to write, but you can’t come up with an idea. Maybe, you think your idea is just a rip-off of an existing idea. That’s okay, too.

Maybe, you’ve been writing for a few years, and you even published some books, but literary agents won’t take you seriously, your writing groups aren’t helping you sell, and you just can’t seem to attract that target audience. It happens.

Regardless of where you are in your life, in your writing career, if you’re so much as considering putting thoughts into words, you need to check out How to Become a Successful Writer: Secrets the Mainstream Publishers Don’t Want You to Know by Aaron Dennis.

This manual brings to your fingertips all the practical knowledge required to build your long term writing career. Any writer of any level will benefit from the material within this comprehensive guide. From the neophyte to the professional, anyone who reads this book will learn everything from formulating an idea for a story, to practicing the art of the short story, to writing proper fanfiction, and writing an original novel.

This book not only teaches how to write, but also how to market, edit, publish, and all with exercises and even free resources. From start to finish, the ideas presented are done so in an easy to understand and entertaining fashion. By the end of this manual, you will not only know how to write, edit, publish, and market your book, but you’ll know what kind of publishing is right for you.

Why don’t publishing companies want you to know these secrets? Publishers run an exclusive good ole’ boy club, and in doing so, they choose who they help to succeed, and who they help to fail, but when you learn these secrets, you’ll know that no writer needs a publisher in today’s internet age. Bypassing a publishing company not only allows you to maintain control and earn the bulk of your income, but it relegates the old, dinosaur, publishing companies to obscurity.

How to Become a Successful Writer Secrets the Mainstream Publishers Don't Want You to Know by Aaron Dennis

How to Become a Successful Writer Secrets the Mainstream Publishers Don’t Want You to Know by Aaron Dennis

Buy it from Smashwords today

For just $.99 you can have all the knowledge at your fingertips. Believe it; there is something you are doing wrong, or something that you are not doing, or something that you’ve misunderstood, or something that someone misconstrued to you, and without reading through How to Become a Successful Writer: Secrets the Mainstream Publishers Don’t Want You to Know, you are setting back your writing career.

Acquiring one simple piece of knowledge can be just what you need to boost your sales. Isn’t that worth $.99?

Acquiring one simple piece of knowledge can be just what you need to better reach your target audience. Isn’t that worth $.99?

Acquiring one simple piece of knowledge can be just what you need to know in order to hire a competent editor. Isn’t that worth $.99?

Acquiring one simple piece of knowledge can be just what you need to begin your writing career and on the right foot. Isn’t that worth $.99?

Acquiring one simple piece of knowledge might just keep you from throwing away 5 years of signing on with a hybrid press claiming to be an independent publisher, and all without them ever selling your book. Isn’t that worth $.99?

For anyone so much as thinking about writing a story; for anyone who has kept their nose to the grindstone for the past 5, 10, 15 years, How to Become a Successful Writer: Secrets the Mainstream Publishers Don’t Want You to Know by Aaron Dennis is an easy to understand guide that not only introduces topics about which you may not know, but it expounds upon numerous topics about which you must know to achieve long term success.

Do yourself a favor and get this book today.

How to Become a Successful Writer Secrets the Mainstream Publishers Don't Want You to Know by Aaron Dennis

How to Become a Successful Writer Secrets the Mainstream Publishers Don’t Want You to Know by Aaron Dennis

Buy it today from Smashwords

Also, don’t forget about my November deal!

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What are the signs of a bad publishing contract?

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Since Quora likes to collapse my answers in an effort to keep me quiet, I’m copying and pasting some of the Quora Q and A’s in which I’ve participated. Here’s a question from Quora.

writer editor

Question: What are the signs of a bad publishing contract?

Answer: It depends on what the meaning of bad is….

 

If a writer is offered a contract from a traditional publisher—a major publishing company like Penguin, or even a smaller company like Baen—all contracts will be fairly standard; advances, 5 years service, 25% royalties from print copies, maybe 33% to 50% from e-book sales.

 

A writer will be offered a reasonable advance from a large company; the advance is based on the projected sales of the book over the course of 6 months, sometimes it’s longer, and even though the writer is generally contracted for 5 years, if the book does not sell, the publisher has a right to release the writer; that is the end of your career in the mainstream publishing industry, period.

 

A smaller company will offer a smaller advance, if they offer one at all, but they won’t usually cut a writer free for failure to sell, although they may choose to not renew the contract after 5 years.

 

There are other kinds of contracts, ones from presses who claim to be mainstream publishers or even indie presses, and they are not. Here are some things to scare a writer off.
If the publisher demands a fee, run.

If the publisher wants you to do anything more than write, run.

If the publisher wants you to crowdfund the money to publish your book, run.

If the publisher wants you to promote the books of their other authors, run.

 

Most “indie publishers” are little more than three people publishing through Amazon and CreateSpace anyway. You can do everything they do on your own and keep all your money.

 

I went through an indie press that seemed reasonable, but they then charged $7 for my ebooks; how in Hell was I supposed to sell with my prices that high?

 

They never got me any reviews, they failed to edit my work properly—the biggest no-no—and they even “lost” my contracts.

 

There are real indie publishers like Baen Books, Rocking Horse, and Edge, so if you’re unsure about the publisher you’ve approached, research the company; when were they established? How many employees do they have? Which books and authors have they published? Then, track down an author, through their website or Twitter, and talk to them. Ask them how they like working for that publisher.

 

The basic premise to stand by is the following: If you can’t land an agent, you won’t land a publishing contract with a real company. If you want to land a contract with a mainstream publisher, learn how to land an agent; they’ll do the rest for you.

Be sure to follow my Quora blog for more information

So you want to be a writer part 6

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Part 6 – Writing your novel

The long awaited post…dun, dun, duuun…!

You followed my advice. You thought about an idea and found one you liked so much you wrote it down. Then, you wrote a few short stories, and all the while, you engaged people on social media. You talked about the latest action flick. You talked about what a buzzkill the latest book was. You praised the newest video game, and you told people you’re writing.

People came and peaked at your short stories. Some downloaded them. A few commented, for better or worse. You blogged, you connected, you even wrote a whole fanfiction novel. Maybe, you hired an editor or found some beta-readers. Maybe, you didn’t, but some people know you now, and some like you. Others don’t, but hey, you haven’t written that novel yet, so it’s no big deal. You even went back, and edited your earlier work, and re-released it. Maybe, you even hired a good cover artist.

Of late, all that swims through your mind is that story, that novel. You’ve even tried to get away from it, writing other, short stories, just wondering if you’re ready. You’ve asked yourself, can I do it? What is it gonna’ take? What if I can’t figure it out? What if people don’t like it?

Take a big breath and relax. Now, you are ready to write your novel. You have a feel for the process. You know you can do it because you did write, and you did release short stories. You even wrote an entire fanfiction, so yeah, you know you can do it.

You have the idea. You’ve thought about your novel so much, you can see the characters, hear the pitch of their voices. You know their mannerisms, and how they act in the world, react to the world, and interact with one another. You know the plot. You know the problems. You know the solution. Take a big breath, and start writing.

Writing is the easy part after all. Writing is just the process of transferring thoughts to paper (screen?). At this point, you know that you don’t have to worry about the fact that your beginning is shaky. You don’t need to worry that there’s no middle. You don’t need to worry that you have two or three different ideas for the ending.

At this point, you know that the only thing that matters is transferring your thoughts to paper. Write what you have. Don’t stop. Don’t fret. If you need to, go back, and read what you wrote to make certain you’re still on the same train of thought, but if you run into a roadblock, take a detour.

You have your introduction, but your dialogue is sketchy. Maybe, your dialogue is great, but you have a tough time writing action scenes; whatever the troubles are…well, they aren’t really a problem. Just write what you have, and if you need to, skip ahead. Your book is not etched in stone. It is not a published novel out for sale. Just write. Just keep writing.

Treat every chapter like a mini short story, and maybe, by the time you get to the middle, you see a different ending, but the beginning has to be changed. No biggie; you’re just writing. This is just a draft, and no one has even seen it yet.

Maybe, you can tell there isn’t much to say about the actual writing process. Contrary to what so many people believe, writing a novel is the easiest thing in the world. Nothing really matters; it’s just a draft, so draft away.

There are no rules in writing. None. There are certainly some very important rules when it comes to editing a story, but there are no rules involved in writing that story down. Did you know that you don’t even need to break a novel down into chapters? Nope, at least not until the editing process. You can just write, and write, and write until you have everything you want.

It’s a draft. It isn’t etched in stone. It isn’t a published product released to the public.

Write down absolutely everything you want to write. It doesn’t make any difference if it’s senseless, useless, crazy, boring, or even out of sequence. Just get as much down as you can. This is your time. This is the process you should be enjoying the most. While you’re writing the story, you are writing for you. You are writing something you want to read. You are unburdening your creative mind grapes and writing down all the things about your story that you want to experience.

This is certainly going to be a long process, and you will change almost everything you write by the time you’re ready to publish, so just don’t stress. Don’t worry about a routine. Nothing kills creativity like routine. Don’t turn writing your story into a job or a chore; enjoy the process. You want to write? Write! You don’t feel like writing one day? Don’t write!

Don’t ever worry about hitting a certain word goal every day. Don’t waste your time with writing exercises; they only help you do better at the exercise. That’s why you practice exercises before you write your novel. When it’s time to write your story, you just write the damned story down!

Go back. Read it. Read it again and again. You’ll see plot holes. You’ll find inconsistencies. You’ll laugh, cry, cringe, and cheer. Add everything you want to the story. Cut everything you don’t like. If it comes up short, it comes up short. If it comes out long, and it drags ass, cut the fluff out.

I’m telling you, writing the novel is the easiest part of the whole successful writer thing. All you gotta’ do is jot down what you’re thinking.

There will be times wherein you’re going to come across sections where you feel stuck. You’ll have point A and point C, but won’t know what point B is. So? Who cares? Nobody but you knows this. Just write down what you have and move on.

This is like the whole can’t see the forest for the trees thing, or maybe I have it backwards. It doesn’t matter. The point is that you cannot possibly know everything about your story until you’ve written it down.

Maybe, that sounds crazy or backwards, but I’m telling you, if you go into this process believing that you must know every, single, little, tiny detail, you’re out of your mind. You’re fooling yourself. This is precisely why people fail, or they succumb to fear; they think they must know every word, sentence, action, event, scene, whatever before writing the story.

Wrong.

Just get as much of your story down as possible, and when you get stuck, read what you have, and spend some more time thinking about the world, the characters; let the story tell itself. What you think your story is going to be is not what your story will choose for itself. If nothing comes to mind, jump ahead! Write the end then go back and re-read from the very beginning. So, you get stuck for a day, a week, a month, no big deal; go busy yourself with something else. That worked for Einstein.

I know it sounds crazy, but I’m telling you; just write. It’s that easy. It really, truly, is that simple. Anyone who writes an entire novel from start to finish in a month, two months, three, four, and then releases it is releasing crap. Now, that crap might sell. There are certainly people out there who like crap, but writing, releasing, and selling crap won’t lead to long term success.

Anyone who becomes a peddler of crap may be successful, very successful, at the onset of their career, but if they don’t begin releasing quality content, they won’t get very far, and at this point, if you’ve followed the advice in these posts, you’ve already set yourself up to sell your book, so you don’t want to release crap, and that means taking the time to write a great novel, but writing a great novel doesn’t entail doing it perfectly on your first attempt.

Again, just write what you have, what you know. Skip ahead if you must then, when you see more of your story developing, you can go back, and fill in the blanks; you can restructure, or you can even re-write the whole thing. It’s what the guy who wrote Jaws had to do. All that matters at this stage is that you have fun.

When The Godfather was submitted to the production company, the screen editors and directors thought the book was atrocious. The reviews on the Rambo books, you know the Rambo movies are based on books, right? Those reviews are pretty bad, because the books are terrible, so crap does sell, but it usually only sells after it gets turned into an awesome movie, and if it doesn’t become an awesome movie, who will buy it? What saving grace will there be?

As usual, in the end, it doesn’t really matter. You aren’t staking your entire life on one novel, but it is important to make your first novel great, not because it’s the only way to become successful, but because you want to start off the right way and save yourself the torment. You also care about your fans because they are paying you, and they are selling for you, so give them something they can enjoy.

Now, editing your novel is a totally different story, but you can’t edit or get feedback until the whole book is written, right? So get it all down then take a break because the hard part is about come up and blindside you.

Yup, before you know it, you’ve actually written down your whole novel. Yes, some parts are shaky. Yes, some transitions aren’t that great. Some of your chapters feel short and rushed. Other chapters feel long, and they tend to get boring before reaching the end. No big deal. Now, you will do one of the most important things you will ever do for your novel. You will leave it alone.

Get away from your novel. Forget all about it. Dive into something else. Write another short story. Play a new video game. Go back to playing DnD with your friends. Whatever you do, do your best to forget as much of your novel as you can. Spend at least two months away from your novel.

This is a great time to get back to everything you were doing before you wrote your novel. Get back on Google+ and Goodreads, and discuss other topics with your reader groups. Download some more short stories from Smashwords, and give ‘em a read through. Give your fans, the ones who dropped by your blog to read reviews, something new to read; a new review of a game, book, or movie.

Here’s why; you’ve been thinking, eating, breathing, living your novel for months, maybe even years. You know everything about it, all its intricacies, and you’ve done the best job you can to lay it bare for an audience, but an audience is not in your head, and there may be some thoughts, actions, or correlations that seem self evident and truthful to you, but to an audience, to a reader who has never been in your head, all of those ideas which seem logical and self evident may very well seem muddled and confusing.

This is the perfect time to do one or all three of the following:

One, post your whole book to your blogs one or two thousand words at a time two or three times a week, thus giving your fan base a chance to read it without a great commitment. Naturally, they’ll also be able to comment and discuss it. (You will eventually delete these posts before releasing the book.)

Two, kindly let people know that you are looking for beta-readers, people who are interested in reading a draft for the specific purpose of helping you better connect with your intended audience. (Assuming you are not releasing the entirety of your book to your blog. You may also do this after having released your book to your blog, gotten some feedback, edited, and then deleted those old posts.) Beta-readers are usually readers, though some are also writers, but the great thing about beta-readers is that they love rough drafts. There’s just something so much more personal, more intimate, about a draft; it’s bare; it’s the soul of the writer, but no one wants to spend money on a first draft, so do not release an unedited book to the public!

Three, hire an editor.

The first two suggestions are great, simple, easy, and free. Do not pay anyone for beta-reading. At this point, I also do not suggest peer editing with other writers anymore. This isn’t a matter of fearing intellectual theft; this is a matter of building your own, distinct voice. Teaming up with other writers is great before you write your first novel. After you’ve written it, it becomes imperative to distance yourself from other writers, so you’re better off with beta-readers, some of which will be other authors, but some are just readers and bloggers who love raw, indie work.

A lot of writers fail at this point in their careers. They’re so excited they’ve finished writing a book, and they show it to all their author buddies, and of course, being nice, supportive people, the author buddies praise the book. After all, they know the difficulty in finishing a novel, so they say it’s great, and then, the debut author releases an unedited, debut novel, and it tanks. Perhaps even worse, the book sells extremely well for two months, and then the scathing reviews come in, all of which point out the horrible typographical, grammatical, and punctuation errors—the slogging pace, the redundant information, the info dumps, the stale characters, etc. etc. Hire an editor before you release that book.

Another occurrence at this stage of the game involves the excited, debut novelist who turns to their author, support groups. Then, they get stuck trading reviews of each others’ books. That’s all well and good, but none of them are reaching readers. They’re all only reaching one another, tweeting, retweeting, or auto-tweeting, to one another. They are only promoting their books to other writers.

There are no readers in those groups. No readers, people actually looking for a new book to buy and read, have ever heard of any of those groups like ASMSG or IAN. Hundreds of thousands of indie writers have banded together, and that’s a great concept before writing your first novel, but these naïve folks have done this in an effort to find readers, but they are only finding each other. Some actually think that they can each bring a few hundred new readers to those groups, believing that if each person brings in a hundred new readers, there will be millions of people all buying the books; this is precisely what the mainstream publishers count on, but the mainstream publishers each have specific presses with specific authors with specific voices for specific genres, so yes, Penguin Random House counts on the authors published by Bantam to entice Bantam fans into buying Bantam books by other Bantam authors, but the indie, support groups aren’t following this business model. The indie groups have all kinds of writers of all qualities, genres, and voices.

It doesn’t work, not the way they’re doing it. First of all, so many of the members have no fans because they are either aspiring writers with no published books, or they are debut writers with one or two books out, and no sells or fans; they have not begun their career correctly. Second, some members write romance, others paranormal, some steam punk, so none of the steam punk readers are going to go searching for a group like ASMSG in the hopes of finding an indie, romance writer. So what happens? The group members just trade books with one another for reviews in the hopes of selling books via Amazon by way of a review bombardment. Lastly, what happens is they try to sell books to each other.

Think about it, though: if one author buys one of each book written by each author, and even if every other author does the same, in the end no money trades hands, right? If I buy all of your books, and then you buy all of mine, no money has been earned. No new fans have been found, so what do these groups do? They say stuff like: give an indie author a good review. Reviews sell books, and authors gotta’ eat, too. Well, that’s a dishonest practice.

Give a good review if the book is good. Give a bad review if the book is bad. Why? Because the review is not for the author. The review is not there to trick a reader into a buying a book. The reviews should only be given by a reader for readers. As a matter of fact, once you become a published author, you may want to stop reviewing books completely. Why? Because at that point, you’ll find yourself reviewing as a writer rather than a reader.

You know what happens then? An indie author begins racking up numerous, glowing reviews, and then a reader will buy the book only to find faults with it, and the problem then is that the skewed reviews anger the reader. They feel tricked, and so they feel compelled to provide a scathing review in order to exact vengeance, and here’s the thing; if those good reviews sell books, and the readers end up feeling shilled because of the skewed reviews, they are going to tell everyone to stay away from that book, and a book that will have started off selling well, suddenly starts losing sales, and then the writer begins to build notoriety for releasing terrible content. They lose credibility. It’s why “writers” like Gary Lindberg go around making fun of readers for posting bad reviews.

Fortunately, these posts have been designed to help you prevent such a thing. As a matter of fact, these posts are here for two reasons.

One, I personally love reading and writing so much that I want everyone with even an inkling of an idea to feel comfortable writing their idea down, and subsequently release a great book.

Two, I love readers so much that I want them to know that there is an alternative to the dreck spewed by the mainstream presses, but to that effect, what the indie writers release must not be dreck, and so it becomes imperative to teach indie writers the importance of editing, of hiring an editor, a competent editor, but indie writers must take it a step farther and start their careers off properly in order to counter act the fluff released by the mainstream press, and the fluff released by other, indie writers.

I want indie writers, or even new writers who want to go the mainstream route, to be successful, and not just sell well, but sell quality content often. It’s what the readers deserve. Are we not writing for them? Perhaps, it is more appropriate to say that we are trying to release quality content for them.

Please, please, please, even if you decide not to distance yourself from other writers, you must hire a competent editor because you are not writing and selling your books for the other writers, you are publishing for readers, and if you reach even one reader, and you turn them into a fan, they will tell others about your book, so if you’re going to find an editor, and you really do need to find one, do some work and find a competent editor, one who willingly explains and shows the editing process on a regular basis.

They are few and far between, and you might get burned once or twice, but do not let that frighten you. You need an editor, someone who understands how to read a book as a reader, someone who will look for plot holes, suspension of belief, inconsistencies, discrepancies, lack of character development, pacing issues, all kinds of stuff, and will help you to understand what those issues are and how to resolve them.

In the end, you might end up hiring a crappy editor. It happens to all writers who take the time and make the effort to hire an editor, but even a crappy editor can be helpful. If nothing else, they are a fresh pair of eyes, and when they edit your manuscript, they will pass on to you their new perspective; use it. Take what you like, and discard the rest. Then, go back, and re-read your book, and I promise, you’ll find all kinds of stuff that requires more attention.

You’ll find normal mistakes that your mind missed because it was reading what it was expecting; the mind does that; it formulates that which it already expects. You’ll find some sentences which will make you wonder just what it was that you were meaning to convey. You’ll find redundancies you hadn’t noticed before. You’ll notice that some sentences work better in a different order within the paragraph. You’ll find all kinds of stuff.

It’s very important to get away from your novel. It’s almost like making your eyes the fresh pair of eyes, and you will have to get away from your novel over and over. There should be no rush, though. As proud and excited as you are, and you should be, you must keep yourself in check. Do not release a crummy product to your audience like I did (four crummy products) because it will really hold you back.

Everything I’m telling you, no matter how crazy, I’m telling you for a reason. I absolutely want you to release a perfect product to your audience, so that they will start off loving your work. It is important to me that you are successful for a number of reasons, and you will come to understand those reasons more deeply as we progress, so you may need to step away from your novel a number of times, and you may need numerous beta-readers, and you may need to hire two or three different editors, and you may need to get away from your writer buddies, and you may well spend an arm and a leg throughout the process, but it will pay off.

Try to keep your end goal in mind. If you are striving to achieve major publication then you need to land a literary agent. To do that, you need to write a perfect query letter, and synopsis, and you can’t rush through those either; they are as important as your title, cover, and blurb. Then, if your presentation is accepted, the agent will want a part of, or the whole, manuscript. Then, if it’s up to snuff, and they think it’s marketable, they’ll help you to land a publisher. Just keep in mind that not all agents are cut from the same cloth.

If you intend to go the indie route, and you want someone like Baen or Rocking Horse Publishing to publish your work, you do not need an agent, but you still have to present your book in a professional manner. Regardless, these two avenues require a great deal of sitting, waiting around, and just going bonkers. They do not want you to submit your book to multiple publishers or agents, and they may never reply, or they may take a year to reply, and just to say, “Nah, we’re good, bruh.”

If you intend to self publish, and there are numerous reasons to do so, it’s up to you and you alone to produce a product of the highest quality. This does not mean that you cannot work with others—cover artists, proof readers, beta-readers, and editors—it just means that you are in charge of everything. The reason self publishing gets such a bad rap is because most self published authors don’t hire editors, or they hire crummy editors, and the number one complaint by readers is that the book read like a first draft.

No one wants to pay for a first draft.

This says nothing of the creativity, beauty, or complexity of the story, but you must come to understand something that’s been pointed out numerous times: if the mainstream publishers employ teams of editors to clean the works of King, Martin, and Rowling, doesn’t it stand to reason that you should also hire an editor?

Thanks for reading. I had said this was going to be the last post of this series, but I’m actually going to release one more, so stay tuned, and don’t forget to check out my Editing Services Tab.

So you want to be a writer part 5

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Part 5 – The early social media presence

Welcome back to this series of posts about becoming a successful writer. As always, the most important concept to consider is the consistent and continuous release of quality content, and we’ll talk about how to improve the quality of content as we progress, or if you prefer, you can just hire an editor.

The last post discussed building and selling your brand, something you do regardless of which publishing route you take. The question then becomes, how does one get people to notice a brand?

Remember, your brand is you; you are selling yourself, so go out and be yourself. The world today has opened the door for all of us to do just that. We can do live videos on FaceBook. We can upload YouTube videos. We can tweet, share content and comments on Google+ and LinkedIn, we can blog on our own sites, on Quora, Medium, write stories to Wattpad, Fanfcition, and Quotev. I mean, c’mon, the opportunities are endless, but as has been mentioned, it’s important to connect with readers. If all you’re doing is following, retweeting, and sharing with other writers, you are not connecting with readers.

This brings us to another big, big, mega, huge misconception. Just about every writer out there, who is not published by a mainstream publisher, thinks they can pool their resources with other writers. They think that they can give their fans to their fellow writers, and get fans from their fellow writers.

Wrong. Man, is that ever wrong.

Does Burger King share consumers with McDonald’s? No. They compete. Does Citgo share their consumers with Shell? No, they compete. Does George Martin hold a blog tour with J.K. Rowling? No! Not even their publishers set up such things. Why? It doesn’t work.

Don’t believe it? Go and follow the mainstream authors and publishers, and look at their tweets, posts, and updates. Go look at their websites. Regardless of whether or not you think their published content is any good, it is an undeniable fact that the mainstream publishers and writers sell, at least on average, better than indie or self published writers, which means that their business model works, and their business model does not involve banding together.

They compete, and they promote competition. Perhaps no quite so intensely as Nintendo and Sega did in the past, but Simon and Schuster is not trying to give fans to or get fans from Penguin Random House.

Here’s the deal; before you are published, you do want to work with other writers, not to try and share fans—thinking that if that writer sells books, you can get their fans to buy your books—you engage with other writers just to view writing from a different perspective. Look at their brand, read their voice, check out their book covers, blog formats, etc. There’s a ton of stuff you can get from other writers, but you are not trying to get their fans, or pool fans between one another. The consumer world just doesn’t work that way, and as a writer, you are also a businessman, and you have to understand business.

Another factor of business is social media. As was stated earlier, the world has opened itself up to social connections, but you have to be…wait for it…sociable.

Retweeting, and setting up auto tweets, and auto posts is the wrong approach. It is certainly a time saver, but you should not be spending the bulk of your time on social media, or even promoting your work, anyway; you should be spending the bulk of your time reading, writing, editing, and discussing topics—connecting with humans as a human.

Be sociable. Engage with other readers. Right now, before writing your novel, make an account on Goodreads, FaceBook, Google+, LinkedIn, Twitter, Quora, Reddit, Medium, and have your own blog. Go to where the people are discussing topics you like.

Maybe, you like The Elder Scrolls. I do. I went and conversed with people who enjoyed The Elder Scrolls, and I just talked about the video games. I did not immediately try to monopolize the posts by telling everyone to drop what they were doing and come read my Skyrim fanfiction. I acted like a human being, and I discussed whatever the particular topic was. Then, when the opportunity presented itself, I let people know that I enjoyed Morrowind, Oblivion, and Skyrim so much, I went and wrote a fanfiction. I added that if anyone was interested, the link to the free book was available, and it worked; people came to read my story.

Maybe you like HarryPotter. Believe it; plenty of people are talking HarryPotter. Join groups dedicated to HarryPotter and discuss. Then, when the opportunity presents itself, you let people know you are also working on a HarryPotter fanfcition and would love some feedback.

This is how you benefit from social media. People think that they should use social media to send out an update from their blog, or send out a link to a buy page for a book. There are times to do that, but releasing those kinds of posts on a regular basis is not what sells books. It just doesn’t work that way.

Think about it. If a new, mainstream author emerged today, and you are on Twitter, and you see a retweet from someone you follow, which states: @JohnPWriter visit http://www.jpwriter.com for my new book: Mars Raiders, are you going to run out and buy the book? Why would you? Are you even going to click the link to see what the book is about?

Here’s the bigger question; what are the odds of you even seeing that tweet?

If you start your social media presence now, before writing your debut novel, you’re selling yourself, that’s all you’re trying to do. You are creating an online presence, and people will take you seriously because you are a real person who is interacting with other, likeminded people. Then, as you write your short stories or fanfiction, you can kindly, kindly, ask people to come look at your work, but only if the opportunity is there.

The great thing about a lot of social media sites is that you can ask the question. Something along the lines of the following makes for a great opener: I want to write a Harry Potter fanfiction, can someone provide me some feedback? Don’t expect everyone who likes HarryPotter to rush on over to your question and answer it, but don’t be surprised if people are interested either; everyone likes to talk about themselves and what they enjoy.

A great tweet might also read: @JohnPWriter I’m trying to finish my #HarryPotter #Fanfiction, all comments welcome visit http://www.jpwriter.com Thanks

Social media is extremely important, but 90% of writers are using it incorrectly. These posts, however, have not been designed to teach you the intricacies of using each social platform. There are numerous books written by numerous people, and everyone has their own take on how to optimize a Twitter presence, or a FaceBook author page, or a Google+ brand page. Feel free to buy those books, just be sure to check out the one and two star reviews, not only the five star reviews.

What needs to be considered is that, empirically speaking, if you send out a tweet, which has a shelf life of about six seconds, and that tweet states: http://www.jpwriter.com come check out my new #HarryPotter #fanfiction. No one is going to pay attention.

I can prove it.

Find your favorite, indie author who is claiming they’re earning a five figure income per month, and look at their tweets. Then, look at how many followers they have. They may have a million followers, but then look at the number of likes and retweets each tweet gets. For FaceBook and other platforms, look at how many likes, shares, and comments they have. In all likelihood, it’s very few.

On the rarest of occasion, you may come across the one person who is getting mass likes, retweets, shares, and comments, and if that’s the case, they have built their brand correctly, and in that case, you should scrutinize their tweets because the working formula is in there somewhere. Most people are trying to use social media to get people to view their book or website, when they should be using their book or website to get more followers. Most writers have it backwards.

I’ll be totally honest, I have few followers on Twitter, and I don’t use FaceBook; in the end, the numbers matter very little. Don’t believe that either? Go look at Penguin Random House’s Twitter account. Look at their tweets, and see how many likes and retweets they have. Look also at how many tweets they send out per day. Read their tweets carefully. You won’t see what you expect. They certainly sell books, though, don’t they? Social media numbers mean very little.

Here’s the math: if you send out a tweet with a shelf life of six seconds, very few people will see it unless it is consistently retweeted regardless of how many followers you have, but let’s assume that one million people see this magic tweet over the course of a day. Out of one million views, if no one retweets it—or even if it is the retweeting which garners this magic tweet one million views—out of those views, maybe 1% of people will be interested enough to click on the link. That means that only ten thousand people will view the linked page. If that page is a buy page on, say, Barnes and Noble, how many of those people, those ten thousand, will be readers, people looking to buy a book? How many will be people looking to buy a book of that genre, by you, a virtually unknown author?

How many people will be interested enough to look at the title, cover, and blurb? Maybe one percent? That means that of that ten thousand, one hundred people are likely to buy the book.

Hey, one hundred sales isn’t too bad, though, right?

Let me tell you; unless your tweet is magic, your tweet isn’t going to get a million views. Think about it. When you’re on Twitter, or which ever social media outlet you prefer, how many posts do you scrutinize? How many have links to pages? How many of those do you actually click? Where do you usually wind up? A website? A blog? How much scrutiny do you give then? Have you ever actually bought a book explicitly due to a Tweet? A mention on FaceBook? A post on LinkedIn?

Are you with me?

Social media is not used to sell books or even drive traffic to your site. Social media is used to engage, sociably, with likeminded people. King and Martin have a mess of followers on Twitter because people already know those guys exist. People—fans—will follow you after visiting your site, downloading your free, short story, reading your fanfiction, or purchasing your novel, not the other way around, so you have to understand what social media does; it gives people a chance to talk, to talk about what they enjoy, and if people enjoy reading the fantasy genre then talk to those people about the fantasy genre.

Yes, you do want to Tweet and post updates, which you have made to your blog or website, but if that’s all you do with social media, it won’t get you the results you’re expecting. Why would anyone want to retweet such a thing? What is there to entice someone to click on the link? Who cares that John P. Writer just released a new, blog post entitled: fat cash for fast cats?

Also, if other writers are consistently retweeting your tweets, won’t they be missing out on potential fans or sales? If you’re constantly retweeting other writers, won’t you be suffering the same? Well, yes and no; as was discussed, you aren’t getting sales from tweets anyway, but you’re definitely losing out on attention, so there will come a time to distance yourself from other writers, and we’ll dive into that a little bit more later on.

What is important to understand is that social media does not sell products, but it can certainly sell a brand. That brand is you, so be cute, be funny, be accessible, be present. You like cats? I love cats! Post cat memes, pictures, gifs, and videos to your social media accounts. Then, find a way to relate cats to your writing, book, blog, or site.

You can easily make a cat meme with your website on it. No, it won’t be a clickable hyperlink, but people will still see your website, or perhaps, the title of your book. Make a cat meme that says: Grumpy catwuvs Mars Raiders. Don’t you wuv grumpy cat?

Yes, it’s absolutely stupid, but it creates a mental link, a connection. People will associate something they know and love with something unfamiliar. After someone sees grumpy cat wuvving the title of your book or website a half a dozen times, they’re going to get curious.

Own a cat? Sweet! Snap a pic of your cat sleeping on your laptop, and make claims that Mrs. Whiskers if feeling left out because you’ve been writing so much.

Feel me?

This is business. This is marketing, and you can use social media to market your brand, but you cannot use social media to get new readers and sell books by simply auto tweeting: come check out my new #fantasy #adventure The Ring of Lords.

Yes, as with everything else, this is time consuming, and there are numerous variables, which you must calculate specifically for your title, audience, genre, etc. Social media is a powerful tool, but even the best Phillip’s head screwdriver is useless if all your screws are flatheads head, right? You have to use the proper tools properly, and I promise you, the number of followers you have on Twitter or any social media site does not equate to the number of visitors who will spend time on your site and subsequently buy your books.

So what sell books? Quality content and people. If people like you then they like your brand. If they like your brand they will discuss it with others through their social media accounts. This is why you haven’t written your novel yet. You are writing short stories and giving them away, so that you can learn what your audience likes. Then, you will write your fanfiction, and give that away, too. Then, when it’s time to write your novel, people will already be waiting for it. You will already have a better understanding on how to improve the quality of your writing, too.

It sounds like a great deal of effort. It is! It will pay off, though. Engage people who already enjoy what you enjoy. Build connections. Build your brand. Release quality content, and then people will sell your content for you.

You can’t possibly sell thousands of copies of your own books, but if you sell ten copies, and your fans talk about them, thus selling more copies, and then everyone is selling tens of copies of your books then suddenly everyone is buying your books. People, consumers, fans sell products, not social media.

Thanks, you guys have been great. I’m going to be releasing one more post in this series, so stay tuned. If you’re interested in learning how to improve your content, read any of my “Editing” posts. Also visit the Editing Services tab.

So you want to be a writer part 4

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Welcome back to this series of posts about becoming a successful writer. As always, the most important concept to consider is the consistent and continuous release of quality content, and we’ll talk about how to improve the quality of content as we progress, or if you prefer, you can just hire an editor.

At this point, I’ve presented how to come up with an idea in order to begin writing. I’ve explained why short stories are important, and how they can help you build a fan base and credibility. I’ve also talked about fanfiction, a proven method by which a new writer can become well known. Now, instead of jumping right into writing your novel, I want to take some time and explain what sells a book, or any product, really.

You see, whether or not you choose to go the self published route or the mainstream route the principles of selling are the same; so, what sells a book?

There are four components upon which everything else is built; the title of your book, the cover art, the blurb, and networking. All of these together form your brand. You are not just trying to sell your book, you are trying to connect with readers; you are trying to sell yourself, your brand.

Kanye West once said something along the lines of: people love me or people hate me, but everybody knows me. That’s a great point to make. Kanye West the person is also Kanye West the brand, and in his case, it works. Will his brand work for you? Maybe, maybe not, but a successful writer must have their brand before the eyes of the public.

George Martin is certainly a popular and hot-selling author, but what is his brand? He doesn’t really have one, does he? No, not anymore, anyway, because he is already published by a major company, so the brand being sold is the brand of Bantam, (notice the little rooster? We’ll get back to that) which is an imprint of Random House, but did you know that he began writing A Song of Ice and Fire in 1991? Did you know the first book wasn’t published until 1996? He was perfecting his craft, creating a solid fan base, and ultimately solidifying his brand, which was picked up by Bantam.

Are you following me?

Now, for just a moment, think of yourself as a reader who is looking for a new book. You already know what you like and don’t like. You already know which authors you prefer, and which ones you dislike, and maybe you’ve only ever read books released by the mainstream publishers, but how did you know a new book was released? Are you subscribed to an e-mail list? Probably not. You probably already belong to a reading group, or you are following your favorite author or publisher on social media. Maybe, you just troll Barnes and Noble online, see what’s advertised, and follow the link.

Here’s the deal; mainstream publishers, be it Random House, Simon and Schuster, Roc Books, or whomever, regardless of the specific author or title, each publisher has a specific way of doing things, and all books released by Penguin, follow the Penguin formatting rules and guidelines; those Penguin specific editors all follow certain guidelines, too, so all the books, even if the writer, title, and voice are vastly dissimilar, still share some similarities, which probably bypass you—the style of the cover art, the lettering of titles, the blurbs, the little logo on the side of the book (remember the Bantam Rooster).

If you do get picked up by a literary agent, and you are published by a mainstream publisher, they will handle all of these factors on their own, but if you decide to go the indie route, or even before you get picked up, while you’re writing your short stories, it’s imperative to brand yourself, to present some form of consistency. For example, I only use the one cover artist, so even though the covers are as different as they can be, there is a hidden consistency.

Now, before you write your novel is the time to find your voice, your brand, and present it, consistently, to your fan base. Since you have not yet written and published your novel, this is a great time to experiment.

Let’s go back to being a reader looking for a book. First and foremost, you probably have an idea of what it is you want; someone either made a recommendation, or you know your favorite publisher or author has released something, or maybe you’re just trolling for something totally fresh. The first thing that will catch your eye is the title.

Honestly, the title won’t sell you the book, but it will make you interested enough to look closely at the cover. If the book in question is one written by your favorite author or publisher, the cover won’t really make or break your decision, but if the author is unknown to you, you will scrutinize the cover, and then, if it looks interesting, you’ll read the blurb.

The blurb is what sells a book. The blurb is the reason you buy the book we’re discussing. The blurb is the little description about the book, and it should match up with the title and the cover.

If you stumble across a book entitled: Mars Raiders, and the cover shows a cow munching on green grass, you’re probably going to pass on the blurb, right? If you don’t pass, and you do read the blurb, and the blurb says something along the lines of: Farmer John Batey falls in love with a famed actress. The ravishing beauty, Helen LaMonte, just came to L.A. to make a name for herself, but ran afoul a sexually perverse agent, and she has to do nasty things to land a part in the next, big movie, Mars Raiders; you’re probably going to pass on the book, especially if you were trying to find a new sci fi to read.

Do you see where I’m going? Everything has to match up. Yes, my example is supposed to be ridiculous, but I’m trying to show you what a brand is, how it’s constructed, and why it’s important.

Now, If you see the same title: Mars Raiders, and the cover has a one-eyed, gruff-looking bandit holding a laser rifle, and he’s crouched behind a red boulder while peeking at some smoldering, alien-looking colony in the background, the title and the cover match up, right? Then, if you read the blurb, and it’s something along the lines of: Former Major Cash McManus of Earth Army has been AWOL for nearly ten years. Now, at the edge of Mars colony, he alone fends off an onslaught of slimy, worm-like aliens, but can a single man, even one so brave as McManus, save the human colony from themselves?

It’s much more interesting, right? At this point, you might check the reviews, but we’ll talk about reviews later. The truth is that reviews or no, if you’re looking for this kind of sci fi, you’re very likely to buy the book. I also have to mention that blurbs are generally longer than what I presented, at least for full length novels, and we’ll dive into blurbs a little bit more, but first I want to talk more about the title and cover art.

A catchy title is certainly helpful, and a great cover goes a long way, and these are important concepts to remember before you write your debut novel. You need to think about the titles of your short stories. You need to find a cover artist you like. You also need to make sure that the lettering of your name and title are the right colors, the right font, and there’s really no way to be sure, unfortunately, but you can go look at popular books.

Go look at Harry Potter, also look at previous editions of Harry Potter; publishers often change covers and fonts when they release new editions. Why? Because times change. People change. Tastes change, and they have to keep up. Also, as they sell more and more books by the author, or by different authors of the same genre, or new authors, they see trends in what sells. At this point, look also at the blurbs employed by the hottest selling titles.

Start comparing and contrasting, titles, covers, and blurbs. These three components are the onset of your brand, and without them, no amount of networking and tweeting please look at my book will sell a book, or even result in a free download.

The title, cover, and blurb must work in unison to provide a complete idea, the idea of your story, to your intended audience, and you’ll have to learn about your audience, and what they enjoy, but by writing short stories with proper titles, cool covers, and smashing blurbs, you will learn all of this before releasing your debut novel. It’s a growing process, and a process you must undertake now, before writing your debut novel, or you will have a devil of a time growing your fan base with a book in which no one is interested.

All of my books have a consistency, perhaps a hidden consistency, when it comes to titles, covers, and blurbs, and it’s extremely difficult to outline what that consistency is, but let’s look at these titles; Losing Human, Raising Dead, and Expedition. All three are short stories. Now, let’s look at the covers.

There are some similarities, the fonts aren’t entirely different. All of the titles are both simple and mysterious, and all the covers, while exciting, aren’t overly fancy or flashy. Now, let’s look at the blurbs.

Losing Human: A man has a dream, a vision to see the world through eternal eyes. Dr. Heisler, roboticist, funds Project Human to advance the human race. After funding is diminished, he takes drastic measures and uploads a human awareness into a mobile robotic construct.

Raising Dead: An ancient necromancer seeks but one dream, the power of perfection, the power of immortality. What he finds leaves him speechless. Is he but chasing the wind?

Expedition: King Eidon of Ilteriel learns of a new island, far to the south. He sends an expedition in search of new resources, allies, and power. Jorunhaal, Ilteriel’s greatest warrior, is to lead the expedition. Upon setting foot on the island, one disaster after another occurs. The men battle small were-wolves, fall prey to a foul sickness in the air, and uncover demons….

Each of these short stories are also free. They have been free since I released them, and they have received numerous downloads, but the original blurbs were very different. The original blurbs, in fact, must have been what hindered downloads because the rate of downloads more than tripled after I changed the blurbs to what they are now. I can also tell you that these covers are not the original covers, but I didn’t see much change in reception from the new covers alone; I also had to update the blurbs.

I can tell you for fact, beyond doubt, that blurbs matter, probably more than anything else, with the exception of the story itself, of course.

In the end, the point to consider is that when people come across your work, they start to become acquainted with your brand; your titles, covers, and blurbs, and subsequently, your voice. If everything generates a download, and the reader enjoys the story, the reader is more likely to try another title, and when the reader is satisfied by the quality of most of the titles, the reader is more than willing to purchase your novels, which carry the same brand.

Now, here it is: you are not selling your book. I am not selling my book. Readers, fans, are selling our books. Fans, who are trolling sites for a new read, find something they like, and when they like something, they tell everyone. Why? Because when people find something they enjoy, it’s only natural to want to share that joy with friends and family. People want to belong, and they love to share and discuss similar topics, so fans of fantasy, who like your fantasy stories, will share those fantasy stories with friends and family, and bango; your fans sell your books, which are easily recognizable due to your brand’s consistency. This is the concept on which publishers count; they want fans to sell books. Otherwise, they would be releasing book trailers and commercials to television on a regular basis, but they aren’t, are they?

At this point, I truly wish I was able to tell you exactly how to title your story, and which cover is best for you, and what the perfect blurb should say, but that’s impossible. All of you are going to write different stories. All of you are going to have a different target audience. All of you are going to enjoy different methods, but hey, you haven’t written that debut novel yet, right? So, now is the time to experiment with titles, cover artists, and blurbs, now, while you’re writing and giving away free short stories, or perhaps even before you publish your short stories. Right now, while you’re building your brand, your fan base, and improving the quality of your product, you are selling yourself.

One thing you can do, which has been proven to lead to success is hire different cover artists to make different covers for a single title. Then, you can ask your fellow readers and writers to choose which cover they like. You can present numerous titles, varying blurbs, and ask readers and writers which they prefer for that one story.

Learn now, right now. Don’t get stuck on the idea of writing the perfect novel from start to finish without knowing, understanding, the basics, and what sells. Of course, in the end, since you are only writing short stories, you can always change the titles, covers, and blurbs even after they are published.

I changed the covers on all three of the titles I mentioned above. I changed the blurbs, too. I kept the titles for those particular stories, but I did change the title of another book.

A while back, I was published by a small press; I won’t go in to details at this point. I will say that the title I had chosen was rather poor in hindsight. It was an interesting title, but I hadn’t realized how much other stuff out there was called: Shadowman. After a return of rights, I employed my cover artist—so I changed the cover—changed the blurb, and even changed the title to: Otherside, which is much more fitting.

Now, these are things you can’t really do if you are picked up by a mainstream publisher, but then there’s no need to worry either. They throw all kinds of money into marketing—their brand into which you are signing—and they will help you along the way, but until you’re published by a major publisher, or if you decide against that route, you do have complete control over your content, however, if you release your debut novel today, and a year later you realize things aren’t working out for you, and you change everything, and you end up doing this for everything after you’ve already tried to establish your credibility as a writer, that credibility will vanish, and no one will take you seriously; you’ll be the writer who is always changing everything after publication, and that tells people that you don’t know what you’re doing. You won’t build a loyal fan base by consistently struggling to find your brand after you’ve already released books.

Learn what to do now. Learn what works and what doesn’t now, before you write your first novel. Learn while writing is just a hobby. Don’t wait to learn after trying to become a professional writer. Learn now before you start charging consumers for an actual product. Short stories are so good for this kind of practice, and if you really try to involve readers in the process, I promise; you will build a solid fan base.

In the end, when you do find your brand, the next key concept is the quality of your writing. If you’re just starting out, or if you’ve been writing for a while and other writers give you bangin’ reviews, but for some reason readers always give you bad reviews, it may because you need to hire an editor, or a better editor, and we’ll discuss editing more as we go along, but for now, you can check out my editing services.

Thanks for reading. As always, please share your thoughts.

So you want to be a writer part 3

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Last time, we touched on short stories, and no, I will never stop harping over how important it is to write short stories, especially at the onset of your journey to living as a successful writer. This time, however, I’m going to talk about fanfiction.

Fanfiction is very important. Fanfiction is a must for a writer. As a matter of fact, fanfiction is practically the only way a screen writer can become a working screen writer. Fanfiction is a story based on an existing world, and every writer needs to write fanfiction for a multitude of reasons, but let’s back up.

There was a time, about 20 or 30 years ago, when writers just like you were struggling to become successful, and honestly, not too much has changed. Even back then, and probably even as far back as 50 or 60 years ago, vanity presses existed, so self publishing is not the new fad the mainstream publishers are pretending it is, what has changed is the popularity and success of self publishing, but we’ll talk more about that later.

What I want to talk about is the process through which your predecessors became successful. There was a time when readers read these weird things called magazines (ma-guh-zeens), and magazines had pictures, and articles, and interviews, and ads, and short stories. Now, we see all this same stuff on Quora, Reddit, FaceBook, and other social media outlets, right? We see this stuff on websites, too. If you Google “fanfiction” all kinds of stuff will come up, right? If you Google “free short stories” all kinds of stuff will come up, right?

Well, 20 and 30 years ago, people subscribed to magazines for the same content. People don’t really subscribe to magazines anymore, but you still want to write, and you still want readers to read your stuff, right? That means you need to adapt to a changing environment, but the good news is that this environment has evolved to a stable level; enough writers have figured out how to game the system.

Last time, we talked about short stories, and they are perhaps the most important aspect of becoming a successful writer. Back in the day, writers submitted short stories to writing magazines, and they were paid pennies per word, and sometimes, they weren’t paid at all, but if the story was good enough (well edited and free of errors) it was printed in the magazine, and if readers enjoyed the story, the writer had a chance to become known, and if the writer became known and liked, the writer had a chance to submit a novel to a publisher and actually be taken seriously.

Yes, even 20 or 30 years ago, it was insanely difficult to become a published, mainstream writer. You have to go back about 100 years to reach a time when writing was easy. 100 years ago, all you had to do was be able to write a book from start to finish. Then, if you found an actual publisher, they used their editor to make sure the book was its best (hire an editor!) and the book was released to the public. 100 years ago, when half the American population didn’t know how to read, writing an entire book from start to finish was a major accomplishment, and anyone who had the time and gumption, yeah, gumption, to do so was taken seriously.

Today, practically everyone can read and write, and writing is mandatory, so writing a book from start to finish is no longer considered a big deal; everyone can do it, and actually, lots of people do do it. (Do do…but there’s no time for that now!)

Let’s get back to the present. If people aren’t really reading magazines anymore, where or what are they reading? Where were you reading before you started writing? FaceBook? Google+? LinkedIn? Maybe, you were trolling Barnes and Noble online for free material. Maybe, you were trolling Amazon for free material. Maybe, you were trolling FanFiction for free material. Maybe, you were trolling the web and stumbled onto a writer’s blog where they posted free material, so that’s where you have to post your work, and you need to post it for free, at least for now.

This is where fanfiction starts to become your key component. First and foremost, you have a favorite genre. You know what genre you enjoy, and you know what you want to write. You also know which shows, movies, books, video games, and comic books you enjoy. You want to be a successful writer, so you’re probably a nerd or a dork, and that’s okay; in fact, that’s great. Use it!

Go to where the nerds and dorks are, and give the nerds and dorks what they want. The nerds and dorks are at Wattpad, and Quotev, and especially FanFiction. Since you’re not yet trying to earn money from your novel, this also a great time to put into practice everything you learned from writing short stories.

Now, you’re going to learn the best way to structure an entire novel. You’re going to learn how to structure chapters, build suspense, slow or quicken the story’s pacing, and other integral aspects of writing. What better way than to practice with something you already know?

For one, it takes a little of the pressure off because you at least have an entire back story and cast. The problem then becomes staying true to the franchise. If you’re writing Superman fanfiction, and you make Clark Kent a popular, outgoing, ladies man, people will be turned off by your presentation. If you’re writing a Dragon Ball Z fanfiction, and you make Goku a coward, people will be very disappointed, so there is a different struggle, but if you know your subject matter inside and out, it shouldn’t be that difficult to stay true to the franchise. Then, you can focus on the technical aspects of novel writing.

At this point, you should be presenting your story as you write it (after reading what you wrote once or twice) on Wattpad, Quotev, and your blog, and sending out updates through social media.

Now, I’m gonna’ go on a bit of a detour here. Stay with me.

One of the best sites a writer can use is Goodreads. Goodreads has a blog. Readers participate in discussions. Readers and writers can join groups. Honestly, the same thing can be said for Google+ and LinkedIn, so take what I say about Goodreads, and apply it to Google+ and LinkedIn as well.

Now’s the perfect time to join groups, groups of readers, and groups of writers, and talk to the readers about what they like, and then invite them to look at your blog. Then, talk to writers about what they like, and invite them, too. Be courteous. Be respectful. Engage people as a person, not a salesman.

Post your fanfiction to Goodreads, Google+, and LinkedIn, and your personal blog, of course, and invite the people of each site to view the corresponding blog, which will also have a link back to your personal blog.

Listen to the feedback as you go along. Thank people for their time. DO NOT ENGAGE NEGATIVE PEOPLE.

Right now, If you’ve practiced writing short stories and are in the middle of writing your fanfiction, all you want to do is release something like a chapter per week to each of your blogs. It gives you something to blog about. It gives people something to read without demanding a commitment. It gives you the feeling of being a writer.

The reason you want to delay publishing your fanfiction to FanFiction is simple and important. FanFiction has some serious readers, and they expect, demand, a level of quality you may not yet be able to provide. They want their books free of errors, true to the franchise, and well structured. They want your fanfiction to be an actual book that sounds as though it was written by an actual writer, not someone who is trying to become a writer, so, for now, stick to the other sites, and get all the feedback you can get.

After your fanfiction has been written to completion, it’s time to go back and read your old short stories. You’ll have grown leaps and bounds as a writer and an editor by the time you finish your fanfiction novel. You’ll even pick up on nuances you weren’t able to grasp when you first began writing, so touch up your short stories and re-release them; it should be pretty easy to do so.

At this point, you also have something new to blog about, your journey as a writer, and you can invite people to read your updated stories. You can start getting professional covers for your short stories and your fanfiction.

It’s just as important to be a real person throughout this journey. Don’t even think about going around, telling everyone that your stuff is better than what’s out there, not yet, because right now, you want people to like you. If people like you, they will be more receptive to your posts, discussions, comments, and invitations.

Now is also a pretty good time to hire a competent editor who can teach you how to better write for an audience.

I have a style of writing that I enjoy employing, but it is not necessarily what readers enjoy reading, and it’s my job as a writer, who is charging for a product, to find a balance between what I enjoy and what my audience enjoys, hence the editing.

Regardless of what you think you know at this point, I cannot stress it enough that the best and most successful writers have the best editors. Editors are paramount. They read your work differently than you do, but you also have to be careful because until you’re published by a mainstream publisher, you’re going to have to hire your own editor. Of course, a lot of the mainstream editors are terrible anyway, I’ve written about that as well, but that’s not really the point because if you’re published by a mainstream publisher, you don’t have to spend your money, and you don’t have a say on what the book is like at the publication stage, see what I mean?

If you’re spending your money to hire an editor, you want someone who understands both the writing process and the reading process. If your publisher has an editor, which they force onto you then you have no say, no control, but their job is to sell books, and at the very least, a mainstream publisher will try to do that. This can’t be said about some of the smaller presses or hybrid presses unfortunately, but we’ll discuss different methods of publishing later on.

At any rate, once your fanfiction is polished to perfection, publish it to FanFiction. There are people—nerds, dorks, readers—trolling the site, looking specifically for stories about franchises they love; Supernatural, Twilight, The Hulk, Game of Thrones, Skyrim, and more. These readers are looking for something fresh, and new, and written by a competent fan, someone who enjoys the franchise as much as they do, and you want to be the person who supplies that fanfiction.

Why? Because if you do a good job, these dorks and nerds will become your loyal fans. These are the people who will buy your original novel. These are the people who will post a link to your work on their social media pages. These are the people who will generate buzz for your book. These are also the people who will tell you what they like and don’t like about your writing, so you will also learn what to do to please them, and you want to please them. Nerds and dorks are the foundation upon which all great writing is based. I should know; I’m one of them.

I have to add right here that I didn’t understand any of this when I started writing. I skipped so many integral steps that I really hindered my career. My only saving grace was that I had some really neat story ideas, but if I had followed the advice I’m giving now, I also would have applied these same principles to writing my original novel, and then, instead of zero sales on my quarterly reports for years, I might have actually made some money off my first books (even though they were terribly written).

Back to business now—treat your fanfiction novel as if it were your original novel. Get a professional cover made for it. Publish it to Smashwords. Be careful with copyrights, and be sure to let everyone know that the book is fanfiction and cannot be sold for a profit; for all intents and purposes, this book is your original novel, and you must use it to make a name for yourself, which also means it must be free of errors, well written, and engaging.

You may now be wondering what any of this has to do with magazines and the writers who started becoming successful 20 or 30 years ago. Well, here’s the deal. Since those magazines to which they submitted their stories don’t exist anymore, and whatever prints or digital prints there are are owned by those writers now, the mainstream publishers have purposefully built a barricade to keep out new writers.

I know, it sounds crazy, but I’m dead freaking serious. They have this special good ole’ boy club, and they have it because they are terrified. The mainstream writers have all run into a major disconnect with the fans, but this happens to every facet of the entertainment industry every decade or so.

Doesn’t music change drastically every ten years? Don’t movies and television shows change drastically every ten years? Do you know why? Because every ten to twenty years there’s a new generation of people; there’s a new culture with a new language, and a new set of goals, and the major companies can hardly keep up. The book publishers are the worst at keeping up, and that’s why they’re terrified of self publishers, but, and this is a big BUT! when they find a self published individual who is doing well, they try to swoop in and sign the writer.

This is exactly what happened to Christopher Paolini. This is kind of what happened to E. L. James.

You see, it used to be that in order to garner the attention of a literary agent, or even a publisher, one had to get published by those magazines. Now, since those magazines don’t exist, or are shutting writers out, an up and coming writer has to find a new way to break in to the world of reading, but hey, that’s exactly what I’ve been teaching you with these posts.

Right here, I want to add that it pisses me off the way The Huffington Post and other journals smear self published writing. If it’s so bad, why do the publishers and agents keep their eyes open for successful self published writers? Because self publishing is actually a great way to connect with new readers, and when a great self published writer is drawing attention, the major companies swoop in to steal, sorry, augment their success.

Well, at any rate, you want to be a writer. It’s why you’re reading this. Start by thinking about your idea. Join social media groups. Start taking part in group discussions with readers. Start reading what other up and coming writers are writing. Start your blogs now. Invite readers and writers to talk about what they like, and all the while, you can start writing your short stories.

Then, you’ll already have a network willing to look at your short stories, a network of writers and readers, which is important. Then, when the time is right, you can publish your short stories for free, and they’ll sit there, bringing you more and more fans. Next, write your fanfiction. Develop your voice, and really create a fan base. I can’t stress it enough, building a fan base before you release your debut novel is paramount, and using social media to send people to your site to buy your book doesn’t work—another topic for discussion later on.

Yes…this is going to take a great deal of effort on your part. Yes…this is going to take a long time. I know you want to write your novel today. Hell, you may have already written it and started shopping for literary agents or publishers, but without the world’s biggest rabbit’s foot, literary agents and publishers won’t take you seriously.

I’m not saying it’s impossible. In fact, it happens all the time; a first time writer writes a novel, and it gets picked up, but will that happen for you? What if it doesn’t? Shouldn’t you prepare for that possibility? Don’t you want to start off on the right foot with as many opportunities as possible?

What I’m trying to help you accomplish is the building of a solid foundation. If you follow the advice presented in these three posts, you can garner some serious attention for yourself, and then, if you want to go the mainstream route, you’ll have a better chance of being picked up by a literary agent or publisher because they want you to be marketable, they want you to bring them your fans, not the other way around. If you want to go the self publishing route, and there are numerous reasons to do so, you’ll already be setting yourself up for success in that field, too.

Now, don’t think this is the last post on how to become a successful writer. We’re only just beginning. Thanks for reading, and I implore you, if you have any kind of input; if you want to talk about your experience, your pitfalls, your successes, please share. I can’t help everyone by myself. Being an indie or self published writer doesn’t mean working alone; that’s a huge misconception. All it means is that I don’t have the backing of a major corporation, so let’s work together.

Readers, talk about what you like and don’t like. Writers, talk about your struggles and successes.

Don’t forget to check out my Editing Services. Thanks again.